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Global Apparel Markets
Issue 44:
January 2020

Product Overview
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Reports in this issue
(168 pages)
Talking strategy: rising to the challenge of making denim jeans more environmentally sustainable (8 pages)
Prospects for the textile and clothing industry in China, 2020 (54 pages)
Global apparel markets: product developments and innovations, January 2020 (16 pages)
Global apparel trade and trade policy: the world's leading clothing exporters and key markets, January 2020 (43 pages)
Global apparel markets: business update, January 2020 (27 pages)

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Talking strategy: rising to the challenge of making denim jeans more environmentally sustainable

Buy 'Talking strategy: rising to the challenge of making denim jeans more environmentally sustainable
' now 8 pages, published in Issue 44, January 2020  
Report price: Euro 290.00; US$ 385.00  

A large proportion of consumers believe that cotton apparel is more "environmentally friendly" than apparel made from synthetic fibres. But the reality is that cotton apparel can cause immense damage to the environment—from the cultivation of cotton fibre to the dyeing and finishing of cotton garments and the laundering of the garments by consumers. The cultivation of cotton fibre involves huge amounts of pesticides, artificial fertilisers and water. In particular, it has been estimated that 2,565 litres of water are consumed in the growing of the cotton used in the manufacture of one pair of jeans. Even more water is consumed during fabric production, garment laundering and rinsing and washing operations in fabric dyeing or finishing processes. Also, a vast amount of water is consumed in consumer care during the lifetime of the jeans. In order to address the damage which is being caused to the environment by the textile industry, a great deal of work is being done to improve product and process sustainability. Some of the efforts are voluntary. But others are being forced by regulatory changes, and the expectation is that regulations will become more intense and widespread in the years to come. In this report, Robin Anson examines some of the latest developments which are aimed at making denim and jeans production more environmentally sustainable.

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Product Overview   

Four times a year, Global Apparel Markets provides essential and up-to-date analysis and insight into the global apparel industry.

Reports contain updates on developments in the apparel sector, trade and trade policy, research-based information on individual market sectors, business news and expert opinions on strategy to keep retailers, manufacturers and investors informed of the facts and figures which will affect their businesses.

Each issue contains:
a detailed research-based report or company profile covering information on sourcing, developments in technology, colour and/or fabric trends, market sectors such as discount retailing, or other issues which affect companies in the apparel industry;
a round-up of industry developments and innovations in the apparel sector;
a feature on trade and trade policy;
advice from industry experts on strategy; and
business news
An annual subscription to Global Apparel Markets is a cost-effective way to keep yourself and your colleagues informed about trends and developments in the global apparel industry. The reports are available on subscription in printed and electronic format.

You will also receive "Global Apparel Update" delivered to you by email, free of charge, once a month. This free supplement contains an update of business news as well as the latest product developments and innovations.

Individual issues are also available for purchase. Our customer service team will be pleased to advise you on the most suitable method of purchasing.

Electronic supplement
If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information but the PDF files will be available immediately on publication, so you dont have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

This is what our customers say:
"We welcome the publication of Global Apparel Markets in joining our mission to communicate the challenges and opportunities facing the world's Textile and Apparel industries to a global audience"
(Michael Duck; Director; APLF Ltd, organisers of Prime Source Forum)