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Talking strategy: Jeroen Muijsers of Flocus discusses innovation, environmental sustainability and the potential for kapok fibre in the apparel industry
published in Issue 33, October 2016
Kapok is a natural fibre which has long been associated with the home textiles industry because of its use in the manufacture of filling for bedding products. However, the fibre boasts a number of performance properties which make it highly desirable in apparel applications. Furthermore, it is among the most environmentally sustainable fibres available. Jeroen Muijsers recognised the potential uses for kapok fibre in the broader textile industry, and in 2015 he established the company Flocus. Since then, Flocus has developed award winning kapok products, and its portfolio to date includes an array of kapok yarns, kapok fabrics for apparel and kapok fibre filling products. The company remains focused on innovation, and is working closely with clients in the development of kapok products which are capable of meeting their needs in terms of performance and environmental sustainability. In this edition of "Talking strategy", Jeroen Muijsers explains the potential for kapok in the apparel industry and provides insight into the latest innovations from Flocus. He also discusses the challenges faced in educating the industry about kapok fibre and the branding of Flocus products.
Global Apparel Markets provides intelligence, analysis and insight on the global apparel and fashion industries.
What's in it? Each issue contains data and expert analysis on key industry topics, including: artificial intelligence (AI); augmented reality (AR); consumer expenditure; corporate social responsibility (CSR); cotton; denim; environmental sustainability; fibres; imports and exports; key geographical markets; labour law; product innovations; regulation; retail; sourcing; strategy; supply chains; and trade and trade policy.
A single issue of Global Apparel Markets includes:
practical and strategic advice from an industry expert a report on a key geographical market a round-up of the latest product innovations a feature on trade and trade policy comprehensive coverage of the latest business news
An annual subscription to Global Apparel Markets is a cost-effective way to keep informed about trends and developments in the global apparel and fashion industries. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Global Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Global Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.