Talking strategy: Jeroen Muijsers of Flocus discusses innovation, environmental sustainability and the potential for kapok fibre in the apparel industry

Kapok is a natural fibre which has long been associated with the home textiles industry because of its use in the manufacture of filling for bedding products. However, the fibre boasts a number of performance properties which make it highly desirable in apparel applications. Furthermore, it is among the most environmentally sustainable fibres available. Jeroen Muijsers recognised the potential uses for kapok fibre in the broader textile industry, and in 2015 he established the company Flocus. Since then, Flocus has developed award winning kapok products, and its portfolio to date includes an array of kapok yarns, kapok fabrics for apparel and kapok fibre filling products. The company remains focused on innovation, and is working closely with clients in the development of kapok products which are capable of meeting their needs in terms of performance and environmental sustainability. In this edition of "Talking strategy", Jeroen Muijsers explains the potential for kapok in the apparel industry and provides insight into the latest innovations from Flocus. He also discusses the challenges faced in educating the industry about kapok fibre and the branding of Flocus products.

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