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Talking strategy: Michela Delle Donne of Eurojersey discusses fashion, function and the importance of collaboration
published in Issue 32, July 2016
Fashion and function are no longer mutually exclusive, and today's consumers are increasingly demanding stylish garments which are comfortable to wear and incorporate multiple performance properties. Such demands are presenting new challenges to fabric manufacturers, who must ensure that their product offerings are sufficiently functional while also being on-trend in terms of colour and pattern. Also, compatibility with manufacturing techniques must be considered, as garments with a modern and sportswear-inspired aesthetic increasingly incorporate ultrasonic bonded or heat taped seams, as well as laser-cut details. To further complicate matters, consumers demand that such fabrics must be of high quality and produced in an environmentally sustainable way. However, these challenges also present new opportunities. In this edition of "Talking strategy", Michela Delle Donne, the head of marketing for Eurojersey, a company renowned for its proprietary Sensitive Fabrics brand of warp knitted fabrics, explains the significance of the company's latest partnerships and their implications for Eurojersey's marketing strategy. Also, she explains how athleisure apparel, customer demands, fashion trends and developments in manufacturing technologies have influenced product innovations at Eurojersey.
Global Apparel Markets provides intelligence, analysis and insight on the global apparel and fashion industries.
What's in it? Each issue contains data and expert analysis on key industry topics, including: artificial intelligence (AI); augmented reality (AR); consumer expenditure; corporate social responsibility (CSR); cotton; denim; environmental sustainability; fibres; imports and exports; key geographical markets; labour law; product innovations; regulation; retail; sourcing; strategy; supply chains; and trade and trade policy.
A single issue of Global Apparel Markets includes:
practical and strategic advice from an industry expert a report on a key geographical market a round-up of the latest product innovations a feature on trade and trade policy comprehensive coverage of the latest business news
An annual subscription to Global Apparel Markets is a cost-effective way to keep informed about trends and developments in the global apparel and fashion industries. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Global Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Global Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
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