We also offer a flexible subscription product,
the Multi Report Package,
which allows you to select your own choice of reports from our full range,
to suit your own budget. Click here for full details.
Talking strategy: Cindy McNaull of Cordura discusses the impact of the athleisure trend on product development and marketing
published in Issue 31, February 2016
Consumers are increasingly demanding athleisure clothing which can be worn for various activities throughout the day – including commuting, working and exercising. Furthermore, there is a growing preference among consumers for buying fewer apparel products and focusing their purchases on items which are made to last. As a result, there is a need for clothing which is comfortable, durable and stylish, and incorporates performance properties. Such demands have presented suppliers of performance fibres and fabrics with new challenges, and have led some to develop new products. At the same time, these demands have created new opportunities for a number of companies to expand their offerings. In this edition of Talking strategy, the global brand and marketing director for Cordura, Cindy McNaull, discusses how shifts in consumer demand and the rise of the athleisure trend have made an impact on the development of the Cordura fabric portfolio. Also, she discusses the implications of these trends for the brand's marketing strategy and the importance of collaboration when creating new products and new market opportunities.
Global Apparel Markets provides intelligence, analysis and insight on the global apparel and fashion industries.
What's in it? Each issue contains data and expert analysis on key industry topics, including: artificial intelligence (AI); augmented reality (AR); consumer expenditure; corporate social responsibility (CSR); cotton; denim; environmental sustainability; fibres; imports and exports; key geographical markets; labour law; product innovations; regulation; retail; sourcing; strategy; supply chains; and trade and trade policy.
A single issue of Global Apparel Markets includes:
practical and strategic advice from an industry expert a report on a key geographical market a round-up of the latest product innovations a feature on trade and trade policy comprehensive coverage of the latest business news
An annual subscription to Global Apparel Markets is a cost-effective way to keep informed about trends and developments in the global apparel and fashion industries. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Global Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Global Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
This is what our customers say:
"We welcome the publication of Global Apparel Markets in joining our mission to communicate the challenges and opportunities facing the world's Textile and Apparel industries to a global audience"
(Michael Duck; Director; APLF Ltd, organisers of Prime Source Forum)