Talking strategy: Deepa Hingorani of Karl Lagerfeld discusses production and sourcing strategies for accessible luxury brands

Accessible luxury brands -- luxury brands which are positioned at accessible prices -- have made gains in established and emerging markets in recent years as middle income populations have grown. The production cycle for such brands typically includes small capsule collections which are design-led. Consequently, sourcing strategies for accessible luxury brands have to be flexible and lead times need to be short. Also, the quality of accessible luxury items is of paramount importance. As a result of these factors, Europe is proving to be an ideal manufacturing location for accessible luxury brands which are based in Europe. In "Talking strategy" this quarter, the head of development and production at Karl Lagerfeld, Deepa Hingorani, provides insight into the product development process used by the company. In addition, she discusses how sourcing in Europe fits well with Karl Lagerfeld in terms of flexibility, quality, corporate social responsibility (CSR) and lead times. Also, she examines the countries which are likely to be the key producing locations over the coming years, and discusses future challenges with regard to sourcing in the textile and apparel industry.

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