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Profile of H&M: a leader in eco chic
published in Issue 20, 4th Quarter 2012
H&M (Hennes & Mauritz) has evolved since its origins in 1947 into a vast and expanding fashion retailing empire with more than 2,800 stores in 48 countries and a staff of over 104,000 employees worldwide. H&M's success is based on its ability to create good quality fashionable apparel and accessories collections, and to sell them to style conscious men and women at affordable prices. H&M has set itself apart from competitors by being one of the most environmentally responsible players in the global apparel industry and collaborating with high profile fashion designers and celebrities to create collections with "must have" status. Such collaborations have given the company publicity and fashion credibility. They have also provided a strong impetus to sales which has helped to finance the company's ambitious growth plans and expansion of its geographical presence. Today the company ranks second -- behind the Spain based company Inditex, the owner of the Zara brand -- in a global apparel market which is estimated to be worth over US$1 trillion in terms of retail sales. The report highlights the company's development, corporate structure and strategy organisation, products, brand promotion and financial performance. It also looks at product sourcing, distribution channels, corporate social responsibility (CSR) activities and markets, and provides an outlook for the future. This report serves as an indispensable case study for those who want a comprehensive analysis of an apparel leader.
Global Apparel Markets provides intelligence, analysis and insight on the global apparel and fashion industries.
What's in it? Each issue contains data and expert analysis on key industry topics, including: artificial intelligence (AI); augmented reality (AR); consumer expenditure; corporate social responsibility (CSR); cotton; denim; environmental sustainability; fibres; imports and exports; key geographical markets; labour law; product innovations; regulation; retail; sourcing; strategy; supply chains; and trade and trade policy.
A single issue of Global Apparel Markets includes:
practical and strategic advice from an industry expert a report on a key geographical market a round-up of the latest product innovations a feature on trade and trade policy comprehensive coverage of the latest business news
An annual subscription to Global Apparel Markets is a cost-effective way to keep informed about trends and developments in the global apparel and fashion industries. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Global Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Global Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
This is what our customers say:
"if the first edition of Global Apparel Markets is an indication of what is to follow, it should soon establish itself as a must read publication for those of us associated with this continuously changing industry"