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Global Apparel Markets
Issue 18:
2nd Quarter 2012

Product Overview
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Reports in this issue
Talking strategy: Andreas Dorner of Lenzing discusses the fibres which will shape the apparel industry in the future
Summer sportswear: providing cool comfort
Global apparel markets: product developments and innovations, 2nd quarter 2012 (15 pages)
Trade and trade policy: the world's leading clothing exporters and key markets, 2nd quarter 2012 (32 pages)
Global apparel markets: business update, 2nd quarter 2012 (25 pages)
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Talking strategy: Andreas Dorner of Lenzing discusses the fibres which will shape the apparel industry in the future

published in Issue 18, 2nd Quarter 2012  


Faced with soaring raw cotton prices, many textile producers have been switching to man-made fibres or have been using a greater proportion of man-made fibres in blends. In 2011 the volume of US cotton apparel imports fell by 11.8%, but the volume of man-made fibre apparel imports increased by 8.3%. Significantly, cellulosic fibre production rose by a healthy 13.4%. In the future, total fibre demand will grow as the world's population increases and fibre consumption per head expands with rising incomes. However, some experts believe that cotton production could eventually flatten out -- creating a gap in supply which could only be filled by increasing the world's output of cellulosic and synthetic fibres. In "Talking Strategy" this quarter, Andreas Dorner, the global marketing director of the Business Unit Textile Fibers at Lenzing AG -- an Austria-based man-made cellulosic fibre company -- discusses the key issues affecting companies in the global textile fibre industry. Mr Dorner explains why Lenzing has chosen Europe as the location of its next Tencel plant while choosing India for its next viscose facility. Also, he comments on the importance of brand differentiation, and provides invaluable insight into the nature of fibre demand and how this will affect the future for the textile and apparel industry. He also discusses the growing importance of environmental sustainability in the industry, and Lenzing's approach to satisfying the needs of the supply chain, retailers and consumers for environmentally friendly materials.

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Global Apparel Markets provides intelligence, analysis and insight on the global apparel and fashion industries.
What's in it?

Each issue contains data and expert analysis on key industry topics, including: artificial intelligence (AI); augmented reality (AR); consumer expenditure; corporate social responsibility (CSR); cotton; denim; environmental sustainability; fibres; imports and exports; key geographical markets; labour law; product innovations; regulation; retail; sourcing; strategy; supply chains; and trade and trade policy.

A single issue of Global Apparel Markets includes:

    practical and strategic advice from an industry expert

    a report on a key geographical market

    a round-up of the latest product innovations

    a feature on trade and trade policy

    comprehensive coverage of the latest business news

An annual subscription to Global Apparel Markets is a cost-effective way to keep informed about trends and developments in the global apparel and fashion industries.

Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication.

Subscribers also receive a complementary digital subscription to Global Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.

Like all Textiles Intelligence publications, Global Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.

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