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Global Apparel Markets
Issue 10:
2nd Quarter 2010

Product Overview
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Reports in this issue
Talking strategy: manufacturing apparel in China (8 pages)
Changing apparel sourcing strategies (11 pages)
Global apparel markets: product developments and innovations, 2nd quarter 2010 (11 pages)
Trade and trade policy: the US clothing import market, 2nd quarter 2010 (17 pages)
Global apparel markets: business update, 2nd quarter 2010 (22 pages)

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Talking strategy: manufacturing apparel in China

Buy 'Talking strategy: manufacturing apparel in China' now 8 pages, published in Issue 10, 2nd Quarter 2010  
Report price: Euro 275.00; US$ 365.00  


China accounts for around a third of global clothing exports. Moreover, this share looks set to increase further even though rising labour costs and the appreciation of the renminbi in recent years have caused many to question China’s ability to compete. Despite rising costs, the industry continues to be competitive on price and, more often than not, it is industries in other countries which have to lower their prices in order to remain competitive with the industry in China.

Manufacturing in the country therefore remains upbeat, and this has been aided by the apparently speedy recovery of the Chinese economy. Furthermore, working conditions in China are improving as living standards do, and this acts as a selling point among Western buyers who take corporate social responsibility (CSR) seriously and are constantly on their guard to minimise adverse consumer perceptions.

Although the Chinese market appears to be an attractive one, Western companies must overcome a number of obstacles in order to succeed in it. Among the main obstacles are the language barrier and cultural differences. Measures must also be taken to monitor manufacturing facilities in order to ensure that goods meet the quality standards of the Western buyer rather than the Chinese manufacturer as there may be significant differences.

In “Talking strategy” this quarter, Danny Coyle, a director of the China-based company Imports Oriental, provides insight into manufacturing in China and points out the advantages and disadvantages. In doing so, he explains that the key to success is not to enter the country with a Western game plan, but to understand the language and the culture, and build up strong long-term relationships with suppliers.

Table of Contents
Talking strategy: manufacturing apparel in China
  • Setting the scene
  • Danny Coyle's view

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Global Apparel Markets provides intelligence, analysis and insight on the global apparel and fashion industries.
What's in it?

Each issue contains data and expert analysis on key industry topics, including: artificial intelligence (AI); augmented reality (AR); consumer expenditure; corporate social responsibility (CSR); cotton; denim; environmental sustainability; fibres; imports and exports; key geographical markets; labour law; product innovations; regulation; retail; sourcing; strategy; supply chains; and trade and trade policy.

A single issue of Global Apparel Markets includes:

    practical and strategic advice from an industry expert

    a report on a key geographical market

    a round-up of the latest product innovations

    a feature on trade and trade policy

    comprehensive coverage of the latest business news

An annual subscription to Global Apparel Markets is a cost-effective way to keep informed about trends and developments in the global apparel and fashion industries.

Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication.

Subscribers also receive a complementary digital subscription to Global Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.

Like all Textiles Intelligence publications, Global Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.

This is what our customers say:
"In our work, we were looking for industry insights and trends - who the major suppliers were, which countries were producing and what, productivity rates, investment incentives, where investors were moving to and why, etc. A lot of the individual country case studies you did were great - I remember one recently on the UK for example. There was also a great article from a guy on the Turkish market and recent trends there. Both these articles were written for the layman so they were easy to understand but comprehensive at the same time.

The technology articles were also interesting.

Basically, it was an all-round good publication that covered everything in enough depth so that you would always find something of interest in each issue."
(Alan J. Saffery; Competitiveness, Private Sector & Economic Growth ; Saffery Consulting)