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Talking strategy: facing up to the challenges of environmental sustainability in fashion
published in Issue 42, June 2019
Public interest in sustainability issues has never been higher, and yet consumer demand for newness in fashion continues to fuel a cycle in which companies respond by offering greater numbers of styles with increasing frequency. The result is overconsumption, leading to wastage and the disposal of unwanted items in landfill. Companies must be persuaded to take urgent action and respond positively to the challenge of environmental sustainability, and consumers must be encouraged to make more sustainable choices. But to achieve this, businesses must be able to make money from sustainable fashion, and consumers' desire for newness needs to be fulfilled. In this report Robin Anson analyses a number of complex issues which the industry faces in tackling the sustainability challenge. In particular, he discusses consumer behaviour, the environmental impact of cotton cultivation, the need to divert clothing from landfill, the pros and cons of making clothes last longer, ways of tackling the "buy now, wear once, and throw away culture", and the importance of recycling and using recycled materials. Also, the report includes a review of the positive actions which some companies, retailers and other organisations are taking to address the sustainability challenge, including the Better Cotton Initiative (BCI), Coats, GreenEarth Cleaning, H&M Foundation, the Hong Kong Research Institute of Textiles and Apparel (HKRITA), Marks & Spencer (M&S), Missguided and The Recyclatex Group.
Global Apparel Markets provides intelligence, analysis and insight on the global apparel and fashion industries.
What's in it? Each issue contains data and expert analysis on key industry topics, including: artificial intelligence (AI); augmented reality (AR); consumer expenditure; corporate social responsibility (CSR); cotton; denim; environmental sustainability; fibres; imports and exports; key geographical markets; labour law; product innovations; regulation; retail; sourcing; strategy; supply chains; and trade and trade policy.
A single issue of Global Apparel Markets includes:
practical and strategic advice from an industry expert a report on a key geographical market a round-up of the latest product innovations a feature on trade and trade policy comprehensive coverage of the latest business news
An annual subscription to Global Apparel Markets is a cost-effective way to keep informed about trends and developments in the global apparel and fashion industries. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Global Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments.
Like all Textiles Intelligence publications, Global Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising.
This is what our customers say:
"if the first edition of Global Apparel Markets is an indication of what is to follow, it should soon establish itself as a must read publication for those of us associated with this continuously changing industry"