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Editorial: Athleisure—a growing evolution in fashion which is here to stay
published in Issue 195, December 2018
Athleisure combines comfort and style with function and has become increasingly popular in recent years. But it is more than just a fashion trend. The athleisure market has been underpinned by a fundamental shift in how we live our lives, and it is being fuelled by a confluence of influences—cultural, fashion and social. Athleisure has done what few fashion trends have managed to do. It has crossed gender and generational divides as part of a lifestyle which values health and wellness and prizes versatility. To make the most of this growing market, apparel brands need to develop function and style together and make the technologies employed a selling point. But the experience is becoming as important as the clothes, and the brands which can deliver both seem set to have a healthy future. The growth of the market and the opportunities it presents were discussed at a conference entitled "Athleisure—The New Smart Casual?", which was organised by the Association of Suppliers to the British Clothing Industry (ASBCI) and held in the UK in November 2018. In this report Robin Anson discusses the key topics covered at the conference, with particular reference to: comfort, functionality, innovation, performance properties and style in athleisure clothing; fitness, fashion and urban lifestyles; sportswear and streetwear; Generation Z and youth culture; and social media, including social media influencers and fitness apps.
Six times a year, Textile Outlook International provides up to 200 pages of expert comment and analysis. A subscription provides an overview of the global fibre, textile and apparel industries. It is essential reading for senior executives in the fibre, textile and apparel industries and for anyone who is not involved in the industry, but needs to quickly gain an understanding of the key issues.
Reports in Textile Outlook International include:
country profiles providing a comprehensive guide to the textile and clothing industries in a range of countries and regions. The reports include an economic and political profile together with a comprehensive overview of the main issues, plus an outlook for the future.
company profiles giving you the opportunity to learn from strategies employed by others. Companies profiled recently include retailers, manufacturers, innovators and sourcing companies involved in textiles and apparel as well as smaller companies which illustrate the opportunities for firms which are interested in selected sourcing locations.
trends in world textile and apparel trade and production taking into account current issues facing the industry such as global fibre prices; competition from China and other low cost countries; the elimination of quotas and imposition of selective new ones; relocation of production operations; the impact of economic factors affecting trade; international trade agreements; trade promotion agreements (TPAs); and much more.
trends in EU and US imports of textiles and clothing providing comprehensive statistical data and analysis of the top ten supplying countries to the EU and US markets. These reports are updated each year and contain value and volume data as well as average prices and analyses of trends for up to 15 product categories.
innovations, technological developments, business development opportunities, individual sector analysis and political implications which affect players in the global fibre, textile and apparel industries. Some of the topics which have been covered in recent reports include: new innovations in the textile and clothing industry, such as environmentally friendly textiles, plant based fibres, and developments in textile colorants; innovations in textile machinery; and overviews of the European swimwear, hosiery and lingerie markets.
So whether you are involved in fibres, textiles or clothing in manufacturing, spinning, weaving, knitting, sewing, import/export, retailing or if you are in education or consultancy or investment or finance, a subscription to Textile Outlook International will tell you what you need to know about the key trends in the industry.
Textile Outlook International is available on subscription either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 6 printed publications a year, containing a total of 30 reports plus editorials written by Robin Anson, our editorial director and in-house industry expert.
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