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Athletic footwear: demand for speed is driving innovation
published in Issue 190, February 2018
Athletic footwear is first and foremost designed to help athletes to perform at their best, but it is being worn increasingly by consumers as part of day to day wear. Indeed, consumers enjoy the casual style of athletic footwear as well as the comfort it provides. The market for athletic footwear is fiercely competitive, and there is high pressure on providers of athletic footwear to release new and innovative products to the market in very short time frames. Also, there is a high level of consumer demand for customised products—as young consumers in particular seek unique products. Such pressures pose significant challenges as the footwear industry is heavily reliant on manufacturing facilities in Asia, as well as labour intensive manufacturing processes. These challenges have prompted several major companies to invest significantly in automated manufacturing and in research and development (R&D) operations, and these efforts have resulted in innovations such as knitted uppers which can be produced as a single piece as well as shoe components made using additive manufacturing processes such as 3D printing. Furthermore, advances have been made in the development of new materials for the manufacture of footwear, including environmentally sustainable alternatives to leather, and fibres made from recycled waste materials. This report provides a wealth of information on the market for athletic footwear, innovations in athletic footwear, and developments in the manufacture of athletic footwear. The report also features information on: the key players in the athletic footwear industry; endorsements, sponsorship and celebrity collaboration; customisation; the anatomy of athletic footwear; specialist types of athletic footwear; key properties of athletic footwear; materials used in the manufacture of athletic footwear; innovations in materials for athletic footwear; and the outlook for the athletic footwear market.
Six times a year, Textile Outlook International provides up to 200 pages of expert comment and analysis. A subscription provides an overview of the global fibre, textile and apparel industries. It is essential reading for senior executives in the fibre, textile and apparel industries and for anyone who is not involved in the industry, but needs to quickly gain an understanding of the key issues.
Reports in Textile Outlook International include:
country profiles providing a comprehensive guide to the textile and clothing industries in a range of countries and regions. The reports include an economic and political profile together with a comprehensive overview of the main issues, plus an outlook for the future.
company profiles giving you the opportunity to learn from strategies employed by others. Companies profiled recently include retailers, manufacturers, innovators and sourcing companies involved in textiles and apparel as well as smaller companies which illustrate the opportunities for firms which are interested in selected sourcing locations.
trends in world textile and apparel trade and production taking into account current issues facing the industry such as global fibre prices; competition from China and other low cost countries; the elimination of quotas and imposition of selective new ones; relocation of production operations; the impact of economic factors affecting trade; international trade agreements; trade promotion agreements (TPAs); and much more.
trends in EU and US imports of textiles and clothing providing comprehensive statistical data and analysis of the top ten supplying countries to the EU and US markets. These reports are updated each year and contain value and volume data as well as average prices and analyses of trends for up to 15 product categories.
innovations, technological developments, business development opportunities, individual sector analysis and political implications which affect players in the global fibre, textile and apparel industries. Some of the topics which have been covered in recent reports include: new innovations in the textile and clothing industry, such as environmentally friendly textiles, plant based fibres, and developments in textile colorants; innovations in textile machinery; and overviews of the European swimwear, hosiery and lingerie markets.
So whether you are involved in fibres, textiles or clothing in manufacturing, spinning, weaving, knitting, sewing, import/export, retailing or if you are in education or consultancy or investment or finance, a subscription to Textile Outlook International will tell you what you need to know about the key trends in the industry.
Textile Outlook International is available on subscription either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 6 printed publications a year, containing a total of 30 reports plus editorials written by Robin Anson, our editorial director and in-house industry expert.
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