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Performance Apparel Markets
Issue 28:
1st Quarter 2009

Product Overview
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Reports in this issue
Fast track: sports brands strive for “greener” supply chains (8 pages)
Performance apparel markets: product developments and innovations, 1st quarter 2009 (8 pages)
Medical clothing: safeguarding health and well-being (27 pages)
Profile of Medelita: an innovator in medical uniforms (10 pages)
Performance apparel markets: business update, 1st quarter 2009 (24 pages)

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Profile of Medelita: an innovator in medical uniforms

Buy 'Profile of Medelita: an innovator in medical uniforms' now 10 pages, published in Issue 28, 1st Quarter 2009  
Report price: Euro 275.00; US$ 365.00  

Medelita is a relatively new company based in the USA which specialises in the supply of high quality laboratory (lab) coats and scrubs.

The company was started in 2008 by a physician assistant whose vision was to fill a gap in the medical uniform market by supplying high performance, low maintenance garments tailored specifically for women.

Since the company began trading, it has recorded sharp growth in sales despite the slump in the global economy.

Medelita attributes much of its sales success to Optimer—a USA-based producer of high performance yarns which are used in the manufacture of the fabrics from which Medelita’s garments are made. Moreover, Optimer has also helped in the development of its product range.

The use of Optimer yarns has set Medelita apart from most of its competitors—who rely on traditional cotton and polyester/cotton blended fabrics for their garments. Medelita’s garments are distinguished by their fashionable, feminine design and strong functionality. This functionality is achieved by designing and testing the garments to the same high standards as performance sportswear and athletic apparel.

Looking ahead, Medelita is confident about its future because it believes that it can continue to satisfy an unfulfilled need in the marketplace. Also, it is confident that an improvement in economic conditions will help it to achieve significant growth in sales.

Table of Contents
Profile of Medelita: an innovator in medical uniforms
  • Summary
  • Introduction
  • Products
  • Product manufacture and design
  • Marketing and partnerships
  • Outlook

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Related Report  
Product Overview   

Four times a year, Performance Apparel Markets provides an overview of the sector for performance apparel and corporatewear. It provides market data and analysis of new and established markets for performance fibres, fabrics and clothing, and is essential reading for executives who are working in (or supplying) this fast growing sector. It is also an invaluable one-stop-shop where people who are not involved in the industry on a day-to-day basis can find an authoritative source of relevant information which helps them to quickly gain an understanding of the key issues facing the companies in this sector.
Reports in Performance Apparel Markets include:
 reports on major developments in the global performance apparel market, focusing on new products and technologies, innovative fibres and key players;
 detailed, independently-researched reports on one of the following topics: antimicrobial fibres and fabrics, anti-static technology, flame resistant fibres and fabrics, high strength fibres and fabrics, high visibility apparel, microencapsulation, moisture management fabrics, performance swimwear, seamless knitting and stitch-free seaming technologies, smart and interactive textiles, stain protective apparel, stretch fibres and fabrics, surfwear and surf-inspired clothing, temperature regulation, UV protective fibres and fabrics, and waterproof breathable fabrics;
 company profiles, outlining the business, product, market and manufacturing strategies employed by key players in the performance apparel industry; and
 business news and developments affecting global performance apparel markets, majoring on innovations, mergers and acquisitions, investments, joint ventures, and financial performances.
Performance apparel represents one of the fastest growing sectors of the international textile and clothing industry – and market growth is being fuelled by the emergence of new fibres, new fabrics and innovative process technologies. The market is also being boosted by changes in consumer lifestyles. People are living longer and spending more time on leisure activities. New high-tech fabrics are being developed for a wide range of active sports such as aerobics, athletics, ballooning, cycling, hiking, mountaineering, parachuting, sailing, skiing, snowboarding, swimming, and windsurfing.
Exciting innovations are emerging in smart textiles and nanotechnology – and the sector’s growth prospects are helped by the trend in increasing demand for performance features in mainstream fashion.
Performance Apparel Markets is available on subscription – either in printed format only, or in printed and electronic format. If you choose the printed only option, you will receive 4 printed publications a year. Each issue contains five reports (as above).
Electronic supplement
If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information – but the PDF files will be available immediately on publication, so you don’t have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

You will also receive "Performance Apparel Update" delivered to you by email, free of charge, every month. This free supplement contains an update of business news as well as the latest product developments and innovations.

A subscription to Performance Apparel Markets will support your decision making, and provide the information you need to expand into new markets.

This is what our customers say:
"I can't believe I never ran across Textiles Intelligence when I was in graduate school. While researching today I found it..it was like finding gold. GREAT JOB!!!"
(Researcher/Writer; [TC]² (Textile Clothing Technology Corp), Cary NC,)