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Global Apparel Markets
Issue 47:
December 2020

Product Overview
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Reports in this issue
(129 pages)
Talking strategy: the state of fashion in 2021 (8 pages)
Innovations in cellulosic fibres derived from recycled textile waste and clothing waste (31 pages)
Global apparel markets: product developments and innovations, December 2020 (16 pages)
Global apparel trade and trade policy: the world's leading clothing exporters and key markets, December 2020 (45 pages)
Global apparel markets: business update, December 2020 (13 pages)

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Talking strategy: the state of fashion in 2021

Buy 'Talking strategy: the state of fashion in 2021' now 8 pages, published in Issue 47, December 2020  
Report price: Euro 275.00; US$ 365.00  


The global fashion industry faces a major crisis at the start of 2021, according to "The State of Fashion 2021"—a report by The Business of Fashion and McKinsey & Company. In particular, the report warns that the industry will be significantly impacted by declining sales, rapidly changing consumer behaviour and disrupted supply chains. The COVID-19 pandemic and lockdown measures introduced to stem its spread caused a major shock to the global economy and the fashion industry worldwide in 2020. Economic profit among fashion companies worldwide fell by a staggering 90% in 2020 following a 4% rise in 2019 and fashion sales in 2020 fell by an estimated 15-30% compared with 2019. Many consumers have turned to online shopping, leaving retailers focused on brick and mortar formats struggling for survival. Retailers are therefore having to develop new strategies and be more agile than ever. Looking ahead, fashion industry revenues are unlikely to reach 2019 levels until the third quarter of 2022 at the earliest and the pace of recovery will vary across different fashion categories, value segments and geographical markets. In this edition of "Talking strategy", Robin Anson analyses the findings of the report with particular reference to the effects of two scenarios on the recovery of the fashion industry—an early recovery scenario and a later recovery scenario. Also, he discusses ten themes identified in the report which highlight major disruptions sparked by COVID-19, and offers insight which will shape priorities for the year ahead.

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Product Overview   

Four times a year, Global Apparel Markets provides essential and up-to-date analysis and insight into the global apparel industry.

Reports contain updates on developments in the apparel sector, trade and trade policy, research-based information on individual market sectors, business news and expert opinions on strategy to keep retailers, manufacturers and investors informed of the facts and figures which will affect their businesses.

Each issue contains:
a detailed research-based report or company profile covering information on sourcing, developments in technology, colour and/or fabric trends, market sectors such as discount retailing, or other issues which affect companies in the apparel industry;
a round-up of industry developments and innovations in the apparel sector;
a feature on trade and trade policy;
advice from industry experts on strategy; and
business news
An annual subscription to Global Apparel Markets is a cost-effective way to keep yourself and your colleagues informed about trends and developments in the global apparel industry. The reports are available on subscription in printed and electronic format.

You will also receive "Global Apparel Update" delivered to you by email, free of charge, once a month. This free supplement contains an update of business news as well as the latest product developments and innovations.

Individual issues are also available for purchase. Our customer service team will be pleased to advise you on the most suitable method of purchasing.

Electronic supplement
If you choose the printed and electronic option, you will receive an extra service. You will still receive each issue in printed format, delivered to you by traditional post.

In addition, you will be able to download PDF files containing the same information but the PDF files will be available immediately on publication, so you dont have to wait for the printing and mailing. You also have all the benefits of electronic files: instant access even when you are away from the office; convenient storage in your PC or laptop; portability; electronic search facility; and copy/paste facility.

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