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Press Releases
2019-11-05  download as PDF Download this press release in Adbobe Acrobat format | download as DOC Download this press release in Microsoft Word format
Retailers and brands invest in "bricks and mortar" stores in a fightback against online shopping

Retailers and brands are creating "bricks and mortar" stores which are larger, digitally enabled, better located, and more inspirational in a fightback against online shopping, according to a report in Issue 43 of Global Apparel Markets from the global business information company Textiles Intelligence.

Retailers and brands on both sides of the Atlantic are fighting back against the challenges posed by online shopping, most notably the competitive pricing and convenience which online stores provide.

In order to tear consumers away from their devices and tempt them to return to stores, many retailers and brands are making great attempts to modernise their physical retail spaces.

In particular, they are creating new and innovative shopping experiences which merge entertainment and technology with traditional shopping.

This approach has proved successful for a number of retailers and brands  including Nike, whose store on Fifth Avenue in New York, USA, called the House of Innovation 000, is considered to be "a shining example of experiential retail at its best".

The store features a sneaker bar and pick-up lockers which allow shoppers to reserve items while browsing outside the store. Also, shoppers are able to make appointments with brand experts in order to get advice on new products and technologies.

Similarly, JD Sports Fashion, based in the UK, is investing in modernising its physical retail stores with great success. In fact, the company increased its revenue in the first half of its 2019/20 financial year by a remarkable 47% compared with the corresponding period a year earlier. Also, between 2009 and 2019 the company increased its market share by 1.4 percentage points.

In contrast, the share of the market held by Marks & Spencer (M&S), also based in the UK, went down by 3.0 percentage points between 2009 and 2019. In response to its falling share, the company has announced that it will close more than 100 stores before 2022 as it struggles to revive the stores which are considered to be overloaded and difficult to shop.

Meanwhile, other retailers and brands are experimenting with the formats of their retail spaces. Lululemon, based in Canada, is opening formats which range from pop-ups to large-scale experiential retail hubs in a bid to engage consumers and entice them into its stores.

In fact, according to the report in Issue 43 of Global Apparel Markets, it is retailers and brands such as Nike, JD Sports Fashion and Lululemon which, by offering uniquely innovative shopping experiences, have the most potential to succeed in trumping the convenience of online shopping and convincing consumers to return to "bricks and mortar" stores.

This report "Talking strategy: how "bricks and mortar" stores are addressing the challenges posed by online fashion retailers" is available for purchase and costs 145.00 + VAT (UK), Euro265.00 (Europe, Middle East or Africa) or US$350.00 (Americas or Asia Pacific).

The report was published by the global business information company Textiles Intelligence in Issue No 43 of Global Apparel Markets.

Other reports published in the same issue include: "International markets for hosiery, 2019"; "Global apparel markets: product developments and innovations, October 2019"; "Global apparel trade and trade policy: the EU clothing import market and its ten largest supplying countries, October 2019"; and "Global apparel markets: business update, October 2019".

Global Apparel Markets is published four times a year by Textiles Intelligence. Each issue provides an independent and worldwide perspective on the global apparel industry.

A year's printed subscription to Global Apparel Markets costs 860.00 (UK), Euro1,500.00 (Europe, Middle East or Africa) or US$1,945.00 (Americas or Asia Pacific). An electronic supplement is also available; please contact Textiles Intelligence for details. Single issues and multi report packages are available on request.

For further information, please visit https://www.textilesintelligence.com

Contacts Emily Burke
Editor and Marketing Coordinator
emily.burke@textilesintelligence.com

Kate Lloyd
Deputy Managing Editor
editorial@textilesintelligence.com

Email: subscriptions@textilesintelligence.com
Tel: +44 (0)1625 536136
Textiles Intelligence, Pentland House, Village Way, Wilmslow SK9 2GH